14 October 2021

From motors to fashion, Hyundai Motor Company brings new life to obsolete materials.
This year, Hyundai Motor Company is collaborating with two of the world’s most exclusive concept stores, renowned for their vision of singular luxury, to extend its message to fashion enthusiasts around the globe: L’Eclaireur and BoonTheShop

Since 2019, the Re:Style fashion and lifestyle platform embodies all of Hyundai Motor Company’s CSR commitment, through ready-to-wear collections created from recycled materials from the automotive industry.

This season, Re:Style will propose its new collection with two mythical actors of the fashion industry :
In Asia, BoonTheShop, affiliated to the mythical department store Shinsegae, will distribute the collection in Korea in Cheongdam-dong in Seoul, & in Europe at L’Éclaireur, also responsible for the international distribution of Re:Style, in their boutique located at 10 rue Boissy d’Anglas in Paris.

United around Hyundai Motor Company’s philosophy of “Saving the planet in style”, these two luxury institutions will offer the Re:Style 2021 collection from October 14th for a period of 2 weeks in store and 4 weeks online, with 80% of sales donated to the United Nations Development Program.

Hyundai Motor Company enrolled two ambassadors to carry their message : Korean actress Bae Doona, the face of Louis Vuitton campaigns, and influencer Shudu, the world’s first virtual model. The campaign featuring Bae Doona will go live on October 14, while Shudu will be wearing the looks from the collection on her Instagram @shudu.gram.