DISCLOSURE : DESIGUAL CHANGES15 July 2019
“where things are seen from a different perspective”
Announcing a rebranding aiming to inspire difference, assumption and freshness, the label changes his logo and created the freedom tee-shirt as icon of these values. A tee-shirt stamped by the word .ɘɘɿᖷ with a mirror effect as for Desigual’s new logo, colored by a trendy tie & dye summer pattern that remains the rainbow of the LGBTQIA+ community.
Reverse mode ! Wrong? Weird? Turned around? That depends on your point of view. That’s why we don’t see this as just a T-shirt in this campaign. With .ɘɘɿᖷ we see a statement shouted loud and clear from the rooftops: being free is a mental state that everyone deserves. A message to spread to every corner of the earth, speaking of pride, tolerance, optimism and freedom. 🌸🌸🌸