NEWS: LAZOSCHMIDL FW2224 January 2022
photo SOFIANE VINCENT @sofianevincent
“What we always say is men have the right to be sexy as well,” says Schmidl, “and taste forbidden
fruit, try something else that you haven’t tried before.”
The brand’s focus, says Lazo, has always been on creating “an alternative reality.” This, combined with a made-for-Tinder aesthetic has always made Lazoschmidl feel especially connected to millennial and Gen-Z customers, who have been partly responsible for the sea change in menswear. Things change so fast, and the eye so quickly adapts to what’s new, that it’s easy to forget that latex leggings, the color pink, chiffon shirts, Tarzan-like bodysuits, and chaps for men were eyebrow-raising when Lazoschmidl started showing them. So was their approach.
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