GARETH PUGH – The Reconstruction

17 September 2020

Designer launches major new multidisciplinary art project ‘The Reconstruction’ in support of Refuge

Creative Direction: Gareth Pugh & Carson McColl
Photography: Nick Knight
Executive Producer: Kat Davey
Digital Artistry: Jon Emmony
Styling: Katie Shillingford
Make-Up: Ana Takahashi for MAC Pro
Hair: Isaac Poleon for L’Oréal Professionel
Nails: Lauren Michelle Pires for CND
Studio Manager: Aine Geoghegan
Communications & Talent Programming: Raven

The project, a searing response to world events, is realised in partnership with photographer Nick Knight and digital artist Jon Emmony – as well the most exciting young voices in beauty artistry: Isaac Poleon, Ana Takahashi and Lauren Michelle Pires.
A riotous ensemble cast includes activist Sakeema Crook, musicians Rina Sawayama and IAMDDB, and principal dancer with The Royal Ballet, Matthew Ball.
Through two distinct fundraising streams, The Reconstruction supports Refuge – the UK’s leading charity tackling the effects of domestic violence.


An accompanying series of breathtaking virtual landscapes comes courtesy of pioneering digital artist Jon Emmony.


Celebrating the eternal interplay between fashion, music and film, for the first time a runway collection will be presented as a “visual concept album.” Featuring 13 iconic looks inspired by 13 iconic songs, the collection has been captured in 13 stills and 13 explosive fashion film shorts – shot by globally renowned fashion image-maker Nick Knight.

Jade oBelle as Gaia
Rina Sawayama as The Shard
Jenny Bastet as Hysteric Glamour
Georgie Bee as Plague
Georgie Bee as The Drone
Matthew Ball as Spirit of Ecstacy
IAMDDB as The Iron Lady


From visionary British fashion designer Gareth Pugh comes a major new creative project titled ‘The Reconstruction,’ launching September 16th and running across London Fashion Week. The body of work marks Pugh’s return to fashion week, and is built around the designer’s first collection since buying back his trademark in March 2020.


Refuge opened the world’s first refuge in Chiswick, West London, in 1971. Since then it has grown to become the country’s largest single provider of specialist support to women and children escaping domestic violence and other forms of gender-based violence. On any given day, Refuge supports more than 6,500 women and children. Refuge’s national network of specialist services include: safe emergency accommodation through refuges in secret locations across the country; community-based outreach services; culturally specific services for women from South Asian, African and Caribbean, Eastern European and Vietnamese backgrounds; a modern slavery service; independent advocacy services for women at the highest risk of serious injury and homicide; a range of single point of access services for women, children and men across entire regions; and the Freephone 24 Hour National Domestic Abuse Helpline and Refuge also runs award-winning public awareness campaigns, advises Governments and was voted ‘Charity of the Year’ 2016 at The Charity Times Awards.

To donate to Refuge:

“Naomi Klein speaks about the idea that in times of crisis, seemingly impossible ideas become possible… Right now, there are no rules. There are no limits. We are being offered an opportunity to invent the future.” 

– Gareth Pugh