NEW YORK COACH : INTRODUCE JENNIFER LOPEZ22 novembre 2019
JENNIFER LOPEZ NEW AMBASSADOR OF NEW YORK COACH
Coach today announced Jennifer Lopez’s choice to embody the brand’s global image. The award-winning singer, producer and actress will be represented on the brand’s advertising campaigns for ready-to-wear, leather goods and shoes, starting in Spring 2020.
Jennifer Lopez, a star who has built her career and redefined standards by doing things her own way, is just like New York, where she comes from. Just like Coach – A company founded more than 78 years ago – she believes in the authenticity and importance of self-expression. Known for her leather craftsmanship, quality and resolutely New York style, Coach is today defined by optimism, authenticity and a strong spirit of integration.
« I am really happy about this collaboration with Coach, » says Jennifer Lopez. « It’s a brand I’ve always been a fan of, and the next collection resonates particularly with me… a uptown-downtown mix! »
« Jennifer embodies authenticity. She is a determined person, a true original who has followed her own path by always doing things her way. It is totally in line with Coach and our new campaign, » explains Stuart Vevers, Coach’s artistic director. « I loved seeing Jennifer carry all the Coach bags in her 2002 video’All I Have’. She comes from New York, just like Coach, which creates an additional link with our heritage. I’m also very excited about the encounter between Jennifer Lopez and Juergen Teller. »