HONEST BY x Y PROJECT : TO WEAR GOOD & ETHIC20 October 2017
Antwerp-based transparent luxury brand HONEST BY and Paris-based label Y/PROJECT announce the limited-edition capsule collection Honest By Y/Project : a 6-piece genderless and seasonless wardrobe.
Each piece is made in France with GOTS (Global Organic Textile Standard) certified materials and responsible manufacturing processes, with every design element (from buttons, to linings, to hangtags) declared 100% transparent and directly traceable to its suppliers. Previous Honest By collaborations include Amelie Pichard + Pamela Anderson, Calla, Rombaut, and Nicolas Andreas Taralis.
“I have followed Honest By since it launched. To me it has always been one of the most ground-brea- king luxury brands in the industry. A lot of young, so called ‘hype brands’ are claiming they want to change fashion or break the industry. But only Honest By has challenged its core and has addressed that which really matters.” – Glenn Martens on Honest By
Honest By Y/Project marks the return of Y/Project creative director Glenn Martens to Honest By, after designing its first collection in 2012, and consists of six styles chosen by Honest By creative director Bruno Pieters and Glenn Martens from the Y/Project archive and reproduced in fabrics certified by the Global Organic Textile Standard (GOTS).
And the campaign is signed by French photographer Arnaud Lajeunie, who works with Y/project for many times now. And as usual, we are in love with pictures.