SUBVERSIVE STREET SHOW COLLECTION, BY NEITH NYER

19 octobre 2018

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SUBVERSIVE STREET SHOW SS19 COLLECTION

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The Neith Nyer’s Spring / Summer 2019 collection is a tribute to Paris, a place of both hope and despair, told through the lens of a pageant queen trying to make her way to the top. Francisco Terra had in mind this girl full of dreams but still marginal, a spooky gothic kid from Bastille that dreams to be Miss France. And will work hard to make her way to her dream.

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The brand thing to show the collection in the streets. Francisco Terra wanted to discover the concept of presenting in a private space and then talk about street fashion and style. This season is back to where it belongs: the streets. The models traveled through Paris, and they were followed by Julien Boudet, the street style photographer @bleumode

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The key elements of this season are pulled out of wardrobes of aspiring beauty queens: crowns and bathing suits, sparkles, child-like mini skirts, and a palette of pink and turquoise. These naive features are perverted using radical cuts and re-stitching, bleached fabrics and extravagant details. Jeweler Florence Tetier’s earrings are seashell-like creatures born of melted shiny plastic; the open-toe pumps designed in collaboration with Zeferino in Brazil

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I wanted to create the narrative of a person who is fighting to succeed because everyone can relate to it. « By distorting the peaceful imagery of beauty queens, I want to make clothes for people with thick skin. »

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This season incorporates the visual symbols of Paris city life, a fashion capital rife with visual contradictions. There is a certain darkness beyond the Eiffel Tower and romantic flowers handpainted by the artist Fay Brown, contrasted with shops and boutiques. Printed « paper marabout, » small sheets of paper distributed in Parisian metro stations designed by the world of money or love problems, is an other leitmotif used as stamps to mark the garments.

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More than ever, this season is a reflection of Neith Nyer’s DNA, a blend of street and couture, high fashion and bad taste. It is also a comeback to the roots of the brand, embracing DIY techniques with luxury fabrics.

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Photography Julien boudet @bleumode

Art Direction Florence Tetier  @florencetetier

Styling Natacha Voranger  @natachavoranger

Casting Dominyka Angelyte @dominykaan

Make Up Celine Exbrayat @celineexbrayat

Hair Rimi Ura  @rimiura sponsored by @redken

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collaborations

Knitwear by Vitelli / Jewelery by Florence Tetier / Prints by Fay Brown / Handmade paintings by Theo Mongourdin / Swimsuits by Haight / Crochet by Helen Rödel

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Special thanks to Stephanie Veuriot, Karine-Sophie Aiwala, Florian Choulet, Camplone Caroline, Zoe Mercier, Maxime Blotin, Mathilde Gouloumes, Oceane Phillipe, Nathan Geldwerth, Valentina Hoyos Castro, Enrica Greco, Luis Miguel, Romance Berbera, Elisa Dupland, Kevin Chang Hyun Lee, Joseph Ecorchard gg

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, SALE – showroom@other-wise.net

PRESS – stephanie@autrementpr.com

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