NEITH NYER SS18 CAMPAIGN

1 février 2018
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Neith Nyer’s SS18 campaign invites to deal with the idea of absence. It reflects the collection that was built around the figure of a girl who is ill and meant to be lost.
Unlike the commonly accepted fashion imagery, the campaign doesn’t obviously showcase the clothing. When watching at the pictures, one could see them at first as abstract paintings. There’s some enigmatic aspect that needs to be unveiled to then discover the details of a body part, a fabric or a print.
Neith Nyer’s creative director Francisco Terra pays tribute to his sister who passed away by the age of 18, and summons the elements of her bedroom, a place of peace and melancholy. « It was comfort at it’s fullest, » he explains. « Pillows everywhere for her to rest and cuddle, sweet colours, dried flowers. I wanted the collection to reflect this excess. »
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