DISCLOSURE : CANADA GOOSE X Y/PROJECT AW20

5 February 2020

GLENN MARTENS DELIVERS A PLAYFUL STATEMENT ON FASHION

Inviting guests to take a dive into joyful childhood memories, Y/PROJECT hosted its HOMME AW20 show in a giant balloon-filled playground. Glenn Martens creates this season a show with an immersive atmosphere that conveys the brand’s tongue-in-cheek wit.


As soon as the show begins, the scenography immediately comes together with the collection in a celebration of individuality, to the pace of a fanfare march. The first looks, men’s suiting turned inside out with exaggerated seams and panels of colorful satin wrapped in tulle, set the tone of a joyful and prolific collection.

This visual impact is instantly amplified by another: a plunging bodysuit over high waisted pants with a sharp V cut at the front. Instead of the usual snap fastener, this bodysuit is prolonged by long straps tied around the waist. The tying concept is developed on shirts and tank tops but also with skirts and pants, translating classic pieces in a more playful language. Each piece is an experience and a mean of personal expression.


The accessory line features mind-bending pieces, always exploring the limits of construction. Glenn Martens proposes this season a new sailor knot-shaped bag, as well as a reversible, folding logo tote bag with a cashmere print that can be used as scarf too. The now iconic accordion bag is now developed as a more everyday tote version as well. Bold earrings made of chiseled and curved metallic pieces are reminiscent of Art Déco sculptures.

The brand’s creative vocabulary is continued this season in new variations: the coats’ lapels split in two create a pop-up effect, a shoulder clip blurs the structure of classic pieces, sweaters are doubled and mohair knit pieces are slashed. 3D seams on the front panel of pants are a reinterpretation of pieces seen years ago on the Y/PROJECT runway.


The last segment of the show reveals an exclusive collaboration with Canada Goose. The Parisian label is partnering with the Toronto outerwear expert on a six piece capsule collection, including asymmetric parkas, sweaters and reversible beanies. Re-imagining Canada Goose’s most iconic styles, this collaboration mixes playful proportions with functional outerwear to deliver the pinnacle of performance luxury. In a new iteration of Y/PROJECT’s twisted couture, Glenn Martens offers an effusion of deconstructed shapes, colors, and textures.

In a pure Y/PROJECT fashion, this collection delivers a masterful statement on versatility and individuality.

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