DESIGUAL : A LIFE FULL OF COLOURS

20 février 2019

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For the new SS19 Desigual collection, photographer Oliver Hadlee Pearch worked with make up artist Ismaya Ffrench to capture spontaneity and breeziness of life in colours.
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« Colour is personality, it’s attitude, it’s life in its purest form. »
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Starring strong personalities as Tia Jonsson, Hannelore Knuts, Aiyana A. Lewis or Rianne ten Haken, Desigual shows in this campaign empowerment by colours : colour is daring, colour is seeing through different eyes, colour is trusting yourself, colour is freedom and liberation. 
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The mex & match red, inspired by Mexico, the Land of Blues from The Atlantic and the Mediterranean seathe Namaste Yellow of India or the vibrant nature green, cool shade of palm trees. This is the moodboard that the famous MUA Ismaya Ffrench has received to realize the bodypainting of the campaign before photographer Oliver Hadlee Pearch revealed those strong faces saying : « color is you » (the real you). Faithful to the brand DNA, this SS19 Desigual collection as its campaign is a real mix of colours, cultures and personalities.
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